A recent glut of review posts made me feel I was the only running blogger not asked to review a pair of trainers for Millet Sports. After spending a few minutes feeling sorry for myself, I realised that although I’ve been blogging intermittently since March 2013, I’m still a rubbish blogger.
I am a rubbish blogger because…
1. I don’t have a blogging schedule or planner. Seriously, what on earth is a blogging planner? Is it just a standard diary with ‘Blogging Planner’ embossed on the front cover in gold letters? I’ve already got a standard diary and a running log. Do I even need a blogging planner?
2. I’m an inconsistent blogger. Some months I’ll write 2-3 blogs a week, other months I’ll hit a blogging slump and my blog will gather virtual dust. Apparently readers like regular updates; personally I prefer quality over quantity.
3. Apparently my blog statistics etc aren’t great. Serious bloggers are obsessed with their blog and social media statistics. My blog averages about 100 page views a day. I couldn’t give a toss if someone unfollows me on Instagram. My Facebook page is followed by the not so grand total of 18 people. After almost 12 months this is quite frankly, rubbish!
4. My website design and layout is crap. I look at other people’s blogs and think that they look really professional. I look at my own blog and think it looks crap. Perhaps one of my New Year’s blogging resolutions should have been to update the layout of my blog?
Not the most professional looking blog in the world…
5. My blog name is out of date. I completed my PhD ages ago so I should really update the name of my blog from ‘The PhD Runner’ to something slightly more relevant. I’ve been umming and ahhing about updating the name of my blog for ages. I’ve even made a list of potential new names e.g. ‘The Brummie Runner’, ‘The Running Academic’, ‘Run Brummie Run’ and ‘The Balanced Brummie’ but that’s as far as I’ve got. To be honest I find the whole idea of renaming and re-branding my blog slightly overwhelming.
6. I live in Birmingham. I receive invites to fitness classes and events in London on an almost daily basis. Great! I’m yet to receive an invite to a class or event in Birmingham. Perhaps there is a perception that people outside of London don’t work out or run? Guess what PRs; there is life outside of the M25!
7. I’ve no idea what SEO, PA and DA are. Although I know what the acronyms are short for, I’ve got no idea what they actually mean. My Domain Authority (DA) is 21 and my Page Authority (PA) is 34. What?
8. I’m rubbish at commenting on other blogs. While I’ll spend ages reading other running blogs, I’m rubbish at commenting and providing feedback. Sorry! I’m determined to comment more on your posts in 2017. However, if you use Disqus, as a WordPress user I’m unable to comment on your blogs. I’ve no idea why.
9. My photos are terrible. Some of the running and fitness bloggers I follow have progressed from selfies to professional looking running action photos. I’m still stuck with the not so awesome combination of terrible selfies, ‘action’ photos taken by my very reluctant friend, and not very flattering race photos. I guess the camera doesn’t lie. At the age of 37 with grey hair and a muffin top, my photogenic days are behind me.
Another slightly out of focus ‘action’ photo…
10. I’m not actually very good at writing. I’ve realised that although I’ve got a PhD, I’m definitely more of a numbers than a words type of person. I’m pretty certain that my old English teacher would award most of my blog posts with a C- grade. Can someone explain the current obsession with ‘gonna’ or ‘wanna’??
11. I don’t read through my posts before hitting publish. My method of publishing a blog post is as follows… Type waffle in Word, copy and paste waffle from Word into a new post, justify waffle, add some photos, write captions for my photos and then hit publish. I never, ever check my blog posts for typos. After accidentally typing brothels instead of boreholes in a report I wrote a few years ago, perhaps I should start?
12. I’m far too outspoken and honest. If I don’t like the way a brand promotes a product on social media, I’m not afraid to speak my mind. A couple of summers ago, several running brands worked with the same smallish group of London-based bloggers. One week these bloggers were promoting one brand of trainers, the following week the same bloggers were promoting a different brand. Confusing. Where did their loyalties lie? Do only 15 runners run in London? No! Why not give other running and fitness bloggers the opportunity to promote your products? I’ve learnt that when it comes to blogging, honesty isn’t always the best policy.
13. I like to test out my products thoroughly before reviewing them. On the rare occasions I’ve been sent products to review, I’ve spent weeks and in some cases months testing out each product. I’ve no idea how anybody can recommend a pair of trainers, running clothes or accessories after only one run? Some PRs don’t like being made to wait months for a product review. Sorry!
14. I hate oversharing my content on social media. To be a successful blogger you have to be willing to share your blog posts multiple times on several social media channels. I’ll generally share my posts once on twitter, Instagram and on Facebook (when I remember) and that’s it. I’m afraid that if I promote the same blog post multiple times I’ll piss people off. Perhaps I need to be brave and to promote my waffle on social media more?
15. I’m socially awkward. And finally and perhaps most importantly, I’m socially awkward. Like really socially awkward. The mere thought of attending a blogging event makes me feel slightly nauseous. Last year this resulted in me turning down invites to the Running Awards and to a couple of other events.
I really must try harder in 2017!
Have I missed anything? What do you think I could do to improve my blog? Please be honest, I won’t be offended.
What do you think makes a ‘good’ blogger? Personally, I prefer good content over professional photos.